There is a child in all of us and Walt Disney Pixar films embrace this idea. Inside Out (2015) and Up! (2009) are animated films created for young children, but also involve teenagers and adults. Comedy dramas follow themes of adventure, emotion and growth. Trailers for these films appeal to their target audiences through the use of voice-over narration, written text, and footage. Although these films fall into the same category and use similar techniques, they are used in different ways to create excitement for the film's release. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Imagination is ageless. The film trailers for both Up! and Inside Out were created to appeal to a wide variety of people and appeal to their sense of wonder. Disney Pixar films have always been created to appeal to children and teenagers, yet the trailers for Up! and Inside Out have a target audience of all ages. These trailers fall into the same comedy-drama category, are both rated PG, and are created by the same production company, yet they appeal to their target audience in many different ways. At the beginning of both trailers, the disclaimer states, "The following preview has been approved for appropriate audiences," announcing that the films are directed at audiences of all ages. The trailer for Up! follows themes of adventure and pain, following two male protagonists, Carl and Russell. This especially attracts the attention of kids, as they can identify with the characters during their journey. The trailer ends with the text “The adventure begins on May 29” once again creating excitement among the audience by mentioning the key theme of the adventure. Mental health is a topic that is being talked about more and more widely. Inside Out was published in 2015, when the topic of mental health was on the rise. For Disney Pixar, creating a film about mental health means that audiences can relate to growing up and dealing with the emotions they face. The trailer features both male and female protagonists, attracting attention from both genders. Inside Out has a recurring theme of emotions and growth. This makes the film appealing to teenagers and adults as they can identify with the protagonists' feelings throughout the film. Movie trailers are intended to get audiences excited for the movie's release. Disney Pixar uses footage from past films to build anticipation for the film's release. They insert short clips from popular films, such as The Incredibles, A Bug's Life and Toy Story, into the trailers for Up! and In and Out. This adds excitement to their trailers, as the viewer's interest will be piqued when they recognize the films. As expectations will be set for the release of Up! and Inside Out, as it will remind the viewer how popular Disney Pixar films have been in the past. The song chosen for the Inside Out teaser trailer is a popular Aerosmith song called "Sweet Emotion". This creates context between the ideas and the key theme of emotions. Furthermore, Aerosmith is a popular rock and roll band from the 1970s; so the cheerful song attracts not only the attention of children, but also adults. The music behind Up! however, it is not a very well-known song, but 'Adventure of a Lifetime' by Nick Phoenix and Tomas Begernsen. Once again, the producers created a connection between the key adventure theme with the chosen non-lyrical song 'Adventure of a Lifetime'. This music is dramatic and creates suspense for both the audience and the film's release. The use of voiceover accompanies the ongoing adventure theme of Up! trailer. This.