Topic > Marketing Tips for Businesses on Instagram

What's the first platform that comes to mind when you think about sharing photos? Most of us will say Instagram. No questions asked, this platform has become the ideal place to share all your photos. It has grown significantly over the years and has more than 800 users. Many brands have also started marketing on this platform and have become big influencers. With the right techniques, you could be among them. The power of social media marketing lies in the quality of your content. You must offer your followers concrete, interesting and engaging content. This will keep them invested in your brand and attract many more followers. As simple as it may seem, this task is not that easy. But if you follow these 9 marketing tips, you can get the most out of this amazing platform. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Create a Business Profile: First, you need to get a business account, before proceeding with brand marketing. There are many benefits to having a business profile. For example, your followers have the option to contact you directly from your page by clicking the contact button. With a business profile, you can skip using Facebook's advertising tools and create and run Instagram ads directly. You also have access to post impressions and reach statistics through their analytics tools – Insights. This tool helps you evaluate your marketing strategies and learn more about your audience. Make the most of Instagram's free tools: Instagram's business profile is very similar to Facebook's. In addition to having access to statistics on impressions, engagement, etc. you can get information regarding the demographics of your followers. This concerns data relating to gender, age, location and hours of greatest activity. It doesn't end here. You can get weekly insights for your posts that tell you how many impressions you got and what your top posts were in that time period. These free tools are excellent for understanding user engagement. The more knowledge you have about how your followers interact with your posts, the better you can edit your content to improve engagement. Post interesting product teasers: Instagram is a great platform to promote your products. And posting product teasers is one of the ways to do that. They help attract people's attention and make a good first impression. But remember that you shouldn't be too intrusive, otherwise you may end up annoying your followers and eventually lose them. The trick is to talk about the product without forcing them to buy it. Create posts using engaging images and content that sparks interest. By going easy on your product teasers, there's a good chance that someone interested might actually purchase your product, or if not, at least like, comment, or share it with others. Post sponsored ads: Previously, only your followers could see your photos and updates. But now, with the help of sponsored ads, you can reach a wider audience by showing the ads to anyone who is part of your target audience. You can set a budget and run a single ad or multiple ads using the carousel feature. Captivating and engaging content is the key to the success of sponsored ads. You can use your top posts to create them. You can show multiple ads to different audiences at the same time to get.