IndexLiterature ReviewAnalysisConclusion and RecommendationsNescafe was launched in Switzerland in 1938 and soon exported to France, the United Kingdom and the United States. Today, consumers around the world appreciate quality , the flavour, aroma, practicality and natural goodness of Nescafè Coffee in many different formats. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay The availability of Nescafe across the world is the result of supply chain management which includes procurement of raw materials, its conversion, transportation, storage, warehousing and delivery etc. Here we address key issues in demand planning, procurement and demand forecasting in order to make the supply chain more effective and efficient. Demand forecasting can be done through a consumer survey, understanding what they expect from Nescafe, how much it costs, willingness to pay, consumption pattern, etc. Procurement can be managed by exploring all available alternatives, comparing them and then deciding on the one that best suits your situation and requirements. Introduction Supply chain management in simple terms is managing the supply chain, which means managing all activities from procurement to delivery. Nestlé is facing problems in planning and forecasting demand and supply. Since sourcing is just the beginning of preparing coffee, so it is very important to procure, the prior demand must be planned and forecasted as without it production is a wasteful act until the requirements are known. Nescafe is among the most famous coffee brands in the world, available in varieties to suit all tastes and occasions. Once you reach that place by putting all the effort, industriousness, skill and competence. Now the responsibility doubles: maintain that position, improve and grow. Literature Review Nestlé will contribute $344 million over the next ten years to expand its business into reasonable espresso cultivation, make its processing plants more productive, and reduce bundling. Beyond the Glass: The Nescafè plan is the company's global commitment that adds to the nearly $200 million actually spent on espresso projects. Nestlé intends to double the size of Nescafe, when the espresso which, it says, will be devoured at a speed of 4,600 glasses per second. worldwide, which will purchase up to 180,000 tonnes directly from farmers by 2015. Likewise, over the next five years it intends to ensure that the majority of its purchases of unroasted coffee beans comply with the guidelines set out in the Code Basis for the Affiliation of the Espresso People Group. Through small changes to glass containers and single-serve packets, Nestlé has reduced the need to package Nescafè and plans to continue reducing the weight and volume of packets, while using more inexhaustible and reused contents. Analysis Nescafè buys directly from farmers (who work on small land-based systems) and is the largest in the world in this sense. They pay a very high price since a higher price means lighter quality. It provides a base price to the sellers/farmers. He obtains all the material and memorizes it. Planning and forecasting are technical works entrusted to experts after conducting proper research and surveys. For inventory level planning, the profit forecast is kept in the demand. During the forecast, the.