One of the most ingenious ways that people are influenced to purchase an item or service is the common daily magazine advertisement. The ads we look at in a magazine do their job very well, and that's because they are designed to appeal to our psychological senses. They also target certain age groups, such as teenagers, young men or middle-aged women, as well as interests, such as motorcycles or clothes. In this essay I will try to correctly identify the psychological needs of a Wal-Mart ad I found in a magazine, which is aimed at middle-aged housewives and appeals to three basic needs that are highly valued by such a customer. to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The first and strongest need expressed in this ad is the need to cultivate. The happy, smiling child clearly suggests that the need to care will be amply and adequately satisfied if the housewife shops at Wal-Mart. The child also looks up at his mother, implying that he is enjoying the meal. This is also underlined by the enthusiastic grasping of the fork, on which there is food. The child is the focus of the advertisement, which shows that the need to care is the most important thing expressed in the advertisement. There is also a small amount of food on the child's plate, suggesting that he or she has already eaten and enjoyed the food. The second need addressed by this announcement is the need for financial security. Wal-Mart's slogan reads: “Save money. Live better." The ad also includes the headline: “What will you do with your savings? More stuff than turkey.” This strongly suggests that the housewife will experience total financial security if she shops at Wal-Mart. The final example that supports this need is the phrase that advertisers included at the bottom of the ad to serve as a final push into the desire to shop at Wal-Mart: “Get low prices on all the delicious Thanksgiving favorites they love devour. " The third and least obvious need targeted is the need for sex and romance. The housewife holds out a plate to a male hand, which we can see at the top of the advertisement. The plate is filled with food, further suggesting that the person receiving the dish is a male and, most likely, the housewife's husband. Even if this is barely noticeable, this need is the one that most women want to satisfy. It connects to the need to nurture, because women need to love and raise their husbands. It is well known that food is the way to the heart of man, and so the heaping plate satisfies this need, the hands and food at the top of the ad look like normal, everyday hands and food, not fancy dishes. or hands of super models. This further pleases the average housewife, because it tells her that she can win her husband's heart even if she doesn't have the body of a super model or the cooking skills of Rachael Ray. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay While Wal-Mart can't help you educate your child or make your husband fall in love with you, it can help you shop for less. Advertisers demonstrate their skill by creating ads with engaging scenes, and consumers react positively to the thousands of ads they see every day. They unconsciously retain the information presented about the product in the advertisement, which comes back to them while they are in the store and purchasing the product. Luckily, Wal-Mart is among the few..